French lingerie label Etam recently sent three models to Paris’s Musée d’Orsay, but not just for an afternoon of high culture. Once in the museum, the models stripped down to just their brightly colored undies and performed a quick, impromptu runway show in the middle of a gallery, before running out all giddy and giggly. A conspiring undercover museumgoer filmed their catwalking for a “funny” marketing video that’s since gone viral.
(Source: New York Magazine)
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